Development of modern commercial advertising

Modern advertising has integrated science, technology, economy, culture, and art, and has new features and appearances that traditional advertising does not have. The following main development trends have emerged.

Today’s world has entered an information age, and the development of highly sophisticated technology has led to a rapid increase in the flow of advertising information. The development of highly sophisticated technology has led to a rapid increase in the flow of advertising information, and advertising media is evolving with the increase in the flow of information. The development and renewal of news media have given rise to some new advertising media. Electronic advertising will become more and more important advertising communication media and the most attractive modern advertising, opening up a broader prospect for the advertising industry.

Internationalization is an inevitable trend in the development of the world economy in the 21st century. With the increasing integration of the international economy, There will certainly be more and more international advertising activities, the international advertising market will be increasingly integrated, advertising agencies will certainly develop in the transnational direction, and the cooperation of the international advertising industry will be further developed.

In the fierce competition in the modern market, the competition of products has risen to the competition of advertisements. In order to win consumers’ favor and motivate them to make purchases, in addition to the product’s own advantages, we must also use excellent advertising creativity to convey the theme of the advertisement to the target consumers in a wonderful and moving way, in order to impress and convince them and stimulate them to make purchases, in order to achieve the mission of advertising.

I remember watching two commercials before, which made a particularly deep impression on me. A man walking in the street, holding a computer notebook, and the result of an accidental computer notebook fell into the sewer. General computer notebooks will not do so, but this notebook is different, it is a Lenovo computer notebook, and it is too thin and light. This ad is particularly interesting, highlighting the selling point that the notebook is thin and light, and convenient. There is also an ad about a woman who is applying for a visa, and the visa officer takes her passport and looks up and down, thinking that she is not the same person as the top of the passport. This is because she has become much whiter, before that, she had been using OLAY whitening products. Is not very dramatic? The heroine is white so the visa officer felt that she was completely different from before. A good story is to be able to attract the user’s attention.

In addition to interesting or in-depth content, ads can also have beautiful scenes, special shots, and celebrity effects. While celebrity endorsement ads can undoubtedly leverage the fan effect to increase sales, ads shot by vegetarians can better bring consumers closer to each other. Here are two examples I found.

What is the most impressive ad you have ever seen? Why did it appeal to you so much?